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The Catholic prayer appHallow aired its first-ever commercial during Super Bowl LVIII, which saw the Kansas City Chiefs win their second consecutive championship on Feb. 11. Immediately following the airing of the ad, Hallow saw the biggest spike in downloads in its history, according to Alex Jones, CEO of Hallow.
“It was the most downloads in a single minute we’d ever seen,” Jones told CNA. “We’re already ranking ahead of Netflix on the App Store charts and Lent hasn’t even started yet. Glory to God.”
The 30-second ad was shown in 15 markets across the country.
Watch commercial here.
The commercial began with Catholic actor Mark Wahlberg, who recently starred in “Father Stu,” blessing himself with holy water as he enters a church.
“We take this moment to give you thanks. We thank you for this time to come together as a family, as friends, and as a country. Help us Lord, especially this Lent, to grow closer to you. Amen,” Wahlberg’s voice said as images of a family at the dinner table, friends at a football game, a group of soldiers, and Catholic actor Jonathan Roumie receiving ashes on his forehead were shown.
The commercial ended with Wahlberg encouraging viewers to join Hallow in prayer this Lenten season.
“It was a phenomenal night. A dream come true. For the first time ever during the Super Bowl, we all got to take 30 seconds to give thanks to God,” Jones, who is also co-founder of Hallow, told CNA in an interview.
“We’ve been blown away by the responses to the spot,” he said. “We’ve heard from many who were inspired to join us and give prayer a try for the first time in a long time this Lent.”
Jones shared that they were “humbled” to see the response from people, receiving thousands of emails, tweets, and text messages from people sharing their thoughts.
“It was a huge bet for us,” he said. “When we were producing the spot we decided really to just focus on making it all about Jesus — just on spending time in prayer with God. It was amazing to see how the spot resonated with so many. It was an honor to get to pray together and we’re thrilled to continue to pray together with everyone this Lent.”
I am a daughter of the Most High and of His Catholic Church. I introduce myself that way because I am so grateful for that! I have been married to Dan for 36 years and we have three young adult children - Brett, Nicole and Eryn - and three grandchildren - Cash, Bowie and Indy. I was employed as the Adult Faith Formation Coordinator at Holy Trinity Catholic Church in Peachtree City, Georgia for 14 years from December of 2008 to January of 2023. I earned a Bachelor of Arts Degree in Theology from Catholic Distance University and a certificate as a Catholic Spiritual Mentor from the Catholic Spiritual Mentorship Program.
I left fulltime ministry in the parish to concentrate on organizing events. I would like to extend my outreach to other parishes and organizations who would like to host a wonderful Adult Faith formation event but might not have the experience or confidence to do that on their own. I offer various services including but not limited to (fees are charged hourly for most services):
+ Event Planning: event planning from start to finish,
+ Consultation: consultation about an event,
+ Consultation about running a successful Adult Faith Formation Program.
+ I also offer different Adult Faith classes and courses that can be accessed by an individual or a group or can be taught by me via zoom or locally in person.
Website https://www.catholiceventplanning.com/ or www.redemptivesuffering.net
